Students FAQ’s

Getting Started/Creating an Account FAQ’S

What do I do if I have technical problems?

If you are experiencing technical difficulties, complete the form on the Contact Us page and we will email or call you back with a solution. If there are any additional questions you have about the BIG Idea Competition or Final Event, please reference the Rules and Student Checklist forms.

What do I do if I forget my password?

Click on “Forgot Your Password?” on the login page. You will be asked to enter your email and a new password will be sent to you.

If submitting a team project, do all members need to create a login account?

No; only one team member needs to create an account. That team member will be asked to list other team members and their information when filling out their BIG Idea.

Is there a limit on team size?

Yes. You can have up to three people on one team.

What do I do if my school’s name is not listed?

If your school’s name does not appear, please use the contact form to email the name of your school and address and we will add it. We will then contact you once it is added so you can complete your login.

Are students required to have an advisor?

Students are not required to have an advisor. When students create their login, they should choose Independent Study for the Advisor field.

What do I do if my advisor’s name is not listed?

If your advisor’s name does not appear, please ask your advisor to create an account and then be sure to choose them as your Advisor as soon as possible and BEFORE you submit your entry.

Do I have to be a South Dakota resident to participate in the competition?

No. However, if selected as a finalist, you must be able to attend the Final Competition held at Northern State University in Aberdeen, SD.

Entry FAQ’S

What are the BIG Idea entry requirements?

Students must be in a high school or home school doing high school studies. The entry for the business idea is a written submission of no more than 1075 words, organized as follows:

Complete rules can be found on the Rules page in the Competition Guidelines document.

What is the deadline for the competition?

Completed entries and designs must be submitted by midnight, Central Standard Time on October 31.

What is the BIG Idea Competition’s plagiarism policy?

The committee reserves the right to review all entries and disqualify from the competition any entries where plagiarism is found.

How can I make sure my work is being saved while I’m working on my project?

Be sure to click “Save Draft” often while working on your project. You will be allowed a limited time period for your project to be left open on your computer before it times out. (NOTE: You will not be warned when your window is timed out.) If sharing a computer with another student, save your work and log out for the next student to log in so that your data is not overwritten. DO NOT open two browser windows to work on separate entries.

May a business idea be submitted that has been submitted to another competition?

Yes. However, if you were a finalist from a previous years’ competition, you cannot use the same business idea.

Will I get feedback on my BIG Idea submission?

Yes. You will receive an overall score and judges’ comments after the Final Competition in December. Feedback will be sent to your advisor or directly to you if you are an independent study student.

Who is judging the entries?

The judges include a mix of economic development professionals, business professionals, business owners, educators, and collegiate business students.

What qualifies as ‘Wellness’?

Wellness is defined as a state of being in good physical and mental health. Sanford Health is looking for the best business entry addressing wellness.

How can I win the $500 Wellness prize?

Anyone participating in the BIG Idea competition can enter. Their business idea must address wellness. To enter, check the “Wellness Category” on your entry form. It is located in the entry form under the “Business Name” section.

How will BIG Idea determine who wins the Wellness prize?

The panel of judges for BIG idea will pick the top 10 finalists for this category. Sanford Health’s expert panel of judges will determine who is awarded the $500 prize out of those 10 entries.

What qualifies as ” Food Animal Agriculture”?

Food Animal Agriculture is defined as agricultural processes related to beef, dairy, sheep, goat, swine and poultry.

How can I win the $500 Food Animal Agriculture prize?

Your business concept must promote Food Animal Agriculture to be entered in this category. Food Animal Agriculture is defined as agricultural processes related to beef, dairy, sheep, goat, swine and poultry. If your business idea fits in the Food Animal Agriculture Category, you must check the Food Animal Agriculture box on the entry form underneath the “Business Name” section.

Marketing Design FAQ’s

What are the BIG Idea Marketing Design entry requirements?

The required marketing piece for this optional portion of the competition is a full page ad design with a logo which represents your company or product.
The Marketing Design Competition is not a stand-alone competition; students/teams must compete in the Business Idea Competition to be eligible to compete in the Marketing Design Competition. See Marketing Design Rules on the Rules Page or watch the How To Video: Marketing Design.

What file type do I use to upload my Marketing Design?

You may upload the file for the Marketing Design portion as a .PDF or .JPG. Additional information about saving files in the appropriate format can be found in the Marketing Design section of the My Project page and at the rules link above.

Are there specific requirements for the ad?

Advertisements are intended to attract people’s attention, engage them about your brand and product, and then invite them to do something. An ad must have a call to action, whether it be visit a store, call, email, or check out a website. You should include the following items. Please refer to the sample ad.

  1. Headline – A headline is typically what grabs attention. It speaks to your target audience and engages them with your message and picture. Never use your logo or business name as the main headline.
  2. Picture – The headline should relate in some way to a dominant picture, graphic, or illustration. This too will help attract attention to your ad. Your headline and picture should work together to capture attention.
  3. Subheadline – A subheadline adds a little more information to better connect with your target audience.
  4. Text – You should have a bit of text or bullet points that outline the unique selling point of your product. After your picture and headline has drawn a reader in, the text will help make the sale to those very interested, but don’t write too much. Keep it simple and short.
  5. Slogan – A slogan is nice to help differentiate your product from others.
  6. Logo – Your logo/company name should be used like a “sign off”, usually at the bottom of ads, but it can go other places. They are usually used in conjunction with a slogan, again to help define your unique product. Think simple, thing legible printing, and think of appropriate colors. Never use your logo as a headline, you will lose points for this.
  7. Contact Information – If a potential customer can’t contact you, you will miss out on sales. Include a phone number, a website, an email address, or a physical address. Make it easy for someone to reach you.
  8. Call to Action – Tell the viewer to do something after you have them interested in your product/service. They can call, stop into the store, make an appointment, or visit a website.
  9. Be Creative – Keep things simple, but experiment with different layout options, multiple photos, graphics, and text.
  10. Be Clear – Make sure people fully understand your product or service. Your ad should not leave any questions as to what you are selling and who may want it.

Final Event FAQ’S

When is the final competition?

The Final Competition and Awards Ceremony will be held on Wednesday, December 5, 2018 at Northern State University in Aberdeen.

How are the finalists determined?

A team of marketing professionals reviews scores the Marketing Design entries and chooses the winner who is recognized at the Final Competition. See the rubric on the Rules page. For the written entries, all submitted entries are scored by three separate judges using the judging rubric on the Rules page. The eight business idea submissions with the highest scores will advance to the final competition. Finalists will be notified mid-November.

What is required of the finalists?

The eight competition finalists will be required to make a six minute presentation on their business idea. Thirty seconds is allowed for the elevator pitch, and the remaining five minutes and 30 seconds is for the presentation that must include a visual component such as a PowerPoint, storyboard, handout, demonstration or other visual component of the finalist’s choice. Finalists will also give their elevator pitch during the Awards Ceremony. The Marketing Design winner will also give an elevator pitch for their idea how the marketing pieces support the idea.

What happens on the day of the final competition?

During the morning, the finalists will give their presentation to the judging panel. Following lunch, the Awards Ceremony will include Elevator Pitches by the finalists and Marketing Design winner, a business owner panel discussion, and the presentation of the awards. A sample schedule can be found on the Prizes Page.

Can other students participate in the final event?

All schools and students who submitted entries to the BIG Idea Competition are invited to the Awards Ceremony. The ceremony will include a panel discussion with successful entrepreneurs, and the eight finalists will deliver their elevator pitches. Awards presentations will then be made to the top three winners in the Business Idea Competition. The ceremony will take place on the same day as the final competition. Non-finalist students may also participate in morning activities (discussions with committee members, Shark Tank roundtable, and luncheon speaker). Lunch will be available for a fee.

How are the BIG Idea Competition winners determined?

Round 1 will be worth 1000 points and Round 2 will be worth 700 points. Scores from the first round (500 maximum) are doubled and added to the final round scores to determine the winners. Rubrics for the preliminary and final judging can be found at the Rules page on the website.